
MAN is a famous fashion house in London with the hands of three designers Per Gotesson, Feng Chen Wang and Charles Jeffrey. Opening this year’s fashion week, MAN impresses with designs with avant garde style. Per Gotesson’s costume was introduced first. The designer brought wheeled wooden frames to the catwalk and the models posed motionless in the frame, next to tightly packed sacks.

One by one, the models left the wooden frame, catwalking with exaggerated costumes typical of avant garde. Emerging in the mid-1970s, avant garde is a style that upsets all common values, shocking with extravagance, difference and weirdness. Per Gotesson’s boys wear clothes that are oversized in both width and length. Hoodie, shirt, high waisted pants… in turn are fully shown with nude, black and red color palette.
One by one, the models left the wooden frame, catwalking with exaggerated costumes typical of avant garde. Emerging in the mid-1970s, avant garde is a style that upsets all common values, shocking with extravagance, difference and weirdness. Per Gotesson’s boys wear clothes that are oversized in both width and length. Hoodie, shirt, high waisted pants… in turn are fully shown with nude, black and red color palette.

Feng Chen Wang followed up with designs influenced by designer Rick Owens with Balenciaga style. Metallic pants “for a while” or corset for men (left) are the highlights.
Feng Chen Wang followed up with designs influenced by designer Rick Owens with Balenciaga style. Metallic pants “for a while” or corset for men (left) are the highlights.

Rebellion grew with the sporty style of the 1980s, which was puffy shoulders, giant life jackets.
Rebellion grew with the sporty style of the 1980s, which was puffy shoulders, giant life jackets.

Charles Jeffrey was the one who pushed the show up. The value of avant garde lies in the structural destruction of each design, creating a thorny beauty. That attraction subverts all conventions of gender, regardless of men’s or women’s clothing. Charles Jeffrey redefines the concept of aesthetics by having models topless, plastered with black powder, and covered with scarves over their heads and faces.
Charles Jeffrey was the one who pushed the show up. The value of avant garde lies in the structural destruction of each design, creating a thorny beauty. That attraction subverts all conventions of gender, regardless of men’s or women’s clothing. Charles Jeffrey redefines the concept of aesthetics by having models topless, plastered with black powder, and covered with scarves over their heads and faces.

A model walked out onto the runway in a raggedly cropped jacket.
A model walked out onto the runway in a raggedly cropped jacket.

Another model showed off a hole-punch sweater. All are reminiscent of the economic crisis in the early 1980s. At that time, the world fashion village “austerity”, fashion style “poverty” was easily accepted. It was during this decade that avant garde began to have a voice of its own.
Another model showed off a hole-punch sweater. All are reminiscent of the economic crisis in the early 1980s. At that time, the world fashion village “austerity”, fashion style “poverty” was easily accepted. It was during this decade that avant garde began to have a voice of its own.

Costume affirms ego, blurring gender with pleated skirts for men, suits turn into jumpsuits.
Costume affirms ego, blurring gender with pleated skirts for men, suits turn into jumpsuits.

With Charles Jeffrey, men can also wear strapless bras.
With Charles Jeffrey, men can also wear strapless bras.

The culmination of the standard deviation is that the design is made from paste and paper with a strange shape.
The culmination of the standard deviation is that the design is made from paste and paper with a strange shape.

The model is covered in a cryptic design.
The model is covered in a cryptic design.

Dancers, covered in white powder, danced around a giant elaborately crafted design, using sophisticated dyeing techniques to create a smoky effect.
Dancers, covered in white powder, danced around a giant elaborately crafted design, using sophisticated dyeing techniques to create a smoky effect.